The niqab is a controversial subject in the Arab society due to the debate concerning its origins. Our society could
perceive niqabis as oppressed and constrained. This thesis aims to showcase the niqab in a more positive light by
attempting to shift social norms and identities that empower niqabis to let go of the fear of social judgments. This
inquiry explores the theme of individual motion and social meanings using photographic images and Arabic lettering.
It seeks a balance of whimsical and realistic viewpoints through a collection of varied design outcomes. A new
perspective is introduced through the cultural expression of Arab society that avoids westernized representations.
These outcomes will be assessed reflectively for their achievement of cultural production.